Head of Demand Generation (Field)

Location : City Stratford, London
ID
2020-1679
# of Openings
1
Type
Permanent, Full-Time

Details

As the Head of Demand Generation (Field), you’ll be responsible for developing engaging modern marketing campaigns that generate demand across the field sales channel for Quadient’s full portfolio of products for Mailing systems, Business Process Automation, Customer Experience Management, and Parcel Lockers.

 

The ideal candidate is a passionate B2B modern marketer with successful marketing programmes management experience, a natural and deep appreciation for campaign development and digital marketing, and is able to regularly analyse campaign effectiveness to look for ways to optimise outcomes.

 

  • Manage a team of marketing professionals to deliver marketing campaigns and programmes so as to support field sales in achievement of company revenue targets for MRS, BPA, CXM and PLS solution streams.
  • Owns campaign strategy across the field channel to fill top of the funnel and nurture leads through the buyer's journey. This role acts as the primary authority on marketing campaigns, campaign performance, connecting marketing with sales and building trust with customers.
  • Ensure the delivery of integrated inbound and outbound marketing programmes, including vertical programmes, that drive engagement within our target audiences resulting in a high volume of high-quality leads - including webinars, email marketing, telemarketing, events, paid media, etc.
  • Work closely with the VP of Marketing to assist with the creation and delivery of the UK & IRL Marketing Plan.
  • Work cross-functionally with Sales, Product Marketing, and regional marketing teams to align marketing campaigns with overall marketing initiatives
  • Implement digital marketing best practices to drive conversions
  • Partner closely with telemarketing channel to communicate and deliver programmes that resonate with prospects along the buyers journey
  • Track and analyse results to show programme effectiveness and continually refine campaigns for optimal ROI
  • Help manage the campaigns budget and provide closed-loop communication about spending and planned allocations
  • Build strong relationships across the global marketing team to ensure achievement of business objectives
  • Stay abreast of competitor and market trends

Key Accountabilities

 

Strategic Marketing - Develop the company's demand generation strategy and channels to drive new business and support the financial/sales goals of product lines.

Campaign Planning - Coordinate a calendar of campaigns and other programmes across channels to deliver predictable lead generation and progression through funnel stages toward close.

Lead Generation - Coordinate the deliverables across all lead generation programme types, including digital marketing, search engine marketing, event marketing, telemarketing, direct mail marketing, e-mail marketing, etc.

Reporting – Analyse and report on marketing metrics and programme effectiveness via weekly, monthly and quarterly reports.

Team Leadership - Set objectives for regional team members that reflect the marketing priorities and review progress and achievement.

 

 

Role Requirements

 

 

•      Significant experience of managing multi-channel marketing campaigns in a B2B, SaaS and Enterprise environment.

•      Superior knowledge of Demand Generation best practices across outbound, inbound and digital marketing.

•      Proven success partnering with Sales to drive pipeline and revenue.

•      Demonstrated ability to motivate and lead a high-performance team culture.

•      Detail oriented with strong project management skills, balanced with the ability to think strategically.

•      Strong written and oral communication skills.

•      Metrics driven with demonstrated analytical skills.

•      A bachelor’s degree (preferably in a marketing discipline).

•      Knowledge of Salesforce an advantage.

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